Popular Burger joint Steak ’n Shake buys $10 million bitcoin

A new $10 million worth of bitcoin was added to its corporate treasury this week by popular fast-food chain Steak ‘n Shake, which continued its push into crypto after eight months of accepting BTC payments at all its U.S. counterparts. s S locations .

In a social media post, the move is part of’self-reinforcing’ cycle customers pay in bitcoin, sales increase and all crypto revenue flows into what it calls its SBR$0. 03827. And in turn these funds, as well as the better ingredients and restaurant remodels, help bankroll upgrades — without raising menu prices.

The company wrote ‘Steak n Shake has made its transition from a burger-to Bitcoin revolution just months ago today as we began accepting bitcoin payments. Ever since then, our same-store sales have gone up dramatically. , ” and.

Lightning Network Steak ‘n Shake’ started accepting bitcoin in May last year when the lightning network was rolled out to allow for Bitcoin. This rolled-out was described as “a way to reduce card processing charges in half” and target a younger, cryptosavvy customer base.

It has worked.

The company said same-store sales rose more than 10% in Q2 2025, while COO Dan Edwards said the firm saves about half of processing fees when customers choose to pay in BTC.

The chain also launched a Bitcoin-themed burger in October, which was designed to be the first bitcoin-based Burger. Also, it began donating some of its Bitcoin Meal to open-source Bitcoin development.

This recent $10 million buy, roughly 105 BTC at current prices, marks the chain’s most direct treasury investment to date.

The number is compared to the bitcoin treasuries of larger publicly traded companies, including Strategy’s 687,410 BTC worth over $65 billion, but it shows continued corporate accumulation. The data from Bitcointreasuries that has been held in treatsury, which is now above 4 million (from governments to exchange-traded funds and everything between) are on the list of bitcoins stored in these TREasauries.

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