Pudgy Penguins might be waddling onto Wall Street. An ETF proposal, blending the PENGU token with its popular NFTs, has officially landed on the SEC’s desk for review, reveals Animoca Brands Research. Could this be the coolest crypto crossover yet?
Animoca Highlights Pudgy Penguins’ Path: IP Boom to ETF Filing
Canary Capital proposes a novel hybrid investment: a portfolio playfully dominated by the PENGU token (80-95%), lightly seasoned with Pudgy Penguins NFTs (5-15%). These aren’t just any penguins; they’re the Pudgy Penguins, a 2021 NFT collection reborn under the leadership of entrepreneur Luca Netz in 2022, waddling their way to a vibrant resurgence.

Source: Animoca Brands Research
Netz is leveling up. Ditching dependence on fleeting NFT royalties, they’re building a sprawling IP empire, according to Animoca Brands Research. Think beyond digital collectibles: Netz is storming real-world shelves with physical toys at giants like Walmart and Amazon, already racking up over $13 million in revenue by late 2024. This isn’t just a pivot; it’s a full-blown transformation.
Forget fleeting fame; this brand built a meme empire! Its GIPHY account exploded with over 53.7 BILLION views – eclipsing even Hello Kitty. But here’s the kicker: they’re flipping the script on NFT ownership with OverpassIP. Imagine your penguin NFT not just sitting in a wallet, but raking in royalties every time it’s slapped on a t-shirt. They’re directly connecting digital asset value to real-world commercial success, turning holders into IP moguls.
Imagine a digital world fueled by good vibes and penguin power. That’s PENGU, the “social currency” CEO Luca Netz unleashed on the Solana blockchain in December 2024. Forget dusty old loyalty points; PENGU is designed to spark interaction within the ever-growing Pudgy Penguin universe. Fast forward to July 2025: Animoca Brands Research reveals PENGU’s icy grip extends across Solana and Abstract Chain, boasting a community of over 860,000 holders strong. What are they doing with their PENGU? Tipping creators, spreading the love, and generally making the digital world a slightly more adorable place, one penguin at a time.
The SEC is eyeing a PENGU ETF, signaling Wall Street’s deepening dive into the quirky world of community-driven tokens. This isn’t just about memes anymore; it’s a potential regulatory green light for a new breed of investment: a cocktail of easily traded tokens shaken with exclusive, utility-packed NFTs. While PENGU waits, remember DOGE is also in the SEC’s doghouse, hoping for its own ETF leash.
Pudgy Penguins: From NFT Fad to Web3 Powerhouse. Forget fleeting hype. Animoca Brands Research reveals how these adorable avatars are waddling into mainstream dominance. The secret? A smart embrace of Web3, powered by the PENGU token and a potentially game-changing ETF. Get ready for a new era of penguin power.
Thanks for reading Report: PENGU Tokens ‘Social Currency’ Role Underpins Novel ETF Bid