The Bitcoin community’s fury toward JP Morgan reached a boiling point Sunday, fueled by outrage from both individual BTC holders and Strategy, a leading BTC treasury firm. The rallying cry? A full-fledged boycott of the financial giant.
Bitcoiners are fuming! Index giant MSCI (formerly Morgan Stanley Capital International) just dropped a bombshell: crypto-holding companies could be banished from their widely-tracked indexes by January 2026. Get ready for a potential exodus as these companies may no longer meet the inclusion criteria.
“Grant Cardone, real estate mogul and Bitcoin bull, isn’t mincing words – or actions. Following MSCI news, JP Morgan’s parent company, Cardone announced, “I just pulled $20 million from Chase and suing them for credit card malfeasance,” firing back at calls to boycott the financial giant with a personal financial broadside.
“Crash JP Morgan and buy Strategy and BTC,” Bitcoin advocate Max Keiser said, as the online boycott movement gained steam.

Source: Fred Krueger
When crypto companies get booted from stock indexes, brace for impact. Funds forced to hold only specific assets will dump their shares, potentially sending shockwaves through crypto markets.
Related: Saylor shrugs off suggestion Wall Street ‘hurt’ Bitcoin amid latest crash
Strategy founder Michael Saylor breaks his silence and responds to MSCI
In December 2024, Strategy stormed onto the Nasdaq 100 stage, joining the ranks of the tech world’s titans in this prestigious index of the exchange’s 100 largest companies.
This allowed Strategy to reap the benefits of passive capital flows from funds and investors holding the Nasdaq 100.
When news of MSCI’s policy shift reached MicroStrategy’s Michael Saylor, he fired back with a succinct declaration: “MicroStrategy is not a fund, not a trust, and not a holding company.” His sharp rebuttal underscored the company’s distinct identity, directly confronting the market speculation.
Instead of passively holding assets like traditional funds and trusts, and unlike holding companies simply sitting on investments, MicroStrategy is forging a new path. “We’re not just holders, we’re builders,” declared Saylor, envisioning Strategy as a “Bitcoin-backed structured finance company” that actively creates, structures, issues, and operates in the digital asset space.

Source: Michael Saylor
Forget index funds if crypto dominates your balance sheet. MSCI’s poised to drop treasury firms holding over 50% in digital assets, shaking up portfolios worldwide.
These companies face a stark choice: shrink their crypto exposure to stay in the index game, or risk losing the lifeblood of passive investment.
Analysts warn: A looming MSCI shakeup could trigger a crypto treasury fire sale, potentially sending digital asset prices into a tailspin.
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