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$XRP is the longest losing streak in over a decade — even as Ripple aggressively expands into corporate finance and institutional infrastructure, with its focus on “Big Bigglow” (Ripples’ long-running strategy) of growth. A key market question is being questioned by the disconnect Why doesn’t that momentum come in price?
A slide that has left one of the market’s oldest large-cap tokens looking for a new catalyst as Ripple continues to accelerate its push into corporate treasury, institutional trading and cross-border payments is $XRP price in its longest losing streak since 2014, despite being labeled by Bloomberg.
This matters **Why Ripple is bringing $XRP closer to actual financial workflows instead of speculation use. This would be an adaptation of demand forms when treasury systems, trading desks and payment networks start to integrate the asset at scale. Markets are now treating those shifts as unproven for the time being a . ****
The Cryptorank data show that the token has been down for six months since October 2025, losing an average of about 10% each month and shedding more than 55% over that period trading at $1. As of press time, 33 .
$XRP Price Monthly Performance Since 2013 (Source: Cryptorank)
$XRP Price Monthly Performance Since 2013 (Source: Cryptorank)
The shortest period of monthly declines for $XRP since a seven-month skid from December 2013 through June 2014, when it lost an average of 27% per month, is this.
At the same time, it has been an increasingly adversity in digital assets during broader risk-offs. The price of Bitcoin has dropped below $126,000 to around $66,000, dragging sentiments down the market and leaving traders less prepared to chase assets that have no clear near-term driver.
But softer market activity has also compounded the weakness of $XRP for its own price, with lower prices being used as an anchor. The token’s 30 day liquidity index on Binance was down to about 0 with data from CryptoQuant. The 30-day turnover index was about $4, and a reading of 062, one of the lowest readings in recent periods. 46 billion 46billion.
$XRP 30-Day Liquidity on Binance (Source: CryptoQuant)
$XRP 30-Day Liquidity on Binance (Source: CryptoQuant)
That’s a market that is more vulnerable to sharp price swings when larger trades hit, and together those figures point to thinner order books, lighter participation in the group.
That backdrop helps explain why Ripple’s latest corporate and institutional advances are drawing renewed attention.
This company has grown quickly across treasury management, prime brokerage and payments as well as tokenized financial infrastructure; the question on the market is whether those gains can ultimately translate into higher demand (deep liquidity) and firmer story for $XRP.
$XRP enters corporate treasury workflows
Ripple’s new move is to put digital assets directly within the software used by corporate finance teams, an area long dominated by fiat-only systems.
The company introduced Digital Asset Accounts and Unified Treasury inside GTreasury, the enterprise treasurY management platform it acquired in 2025 on April 1.
Last year, the system processed $13 trillion in payments volume of customers ranging from small businesses to Fortune 500 companies and Ripple has been given an established corporate channel rather than a new one built from scratch.
The same platform allows treasury teams to hold, view and manage $XRP, $RLUSD stablecoin (and other supported tokens) alongside traditional cash balances with digital Asset Accounts.
The firm said positions are shown with live fiat valuations, while transactions are automatically recorded with native token amounts, fiAT equivalents and the market price at the time of each event.
Ripple said the system also captures balances to 15 decimal places, aligning internal records more closely with on-chain activity.
On the other hand, unified Treasury extends that approach by connecting digital asset holdings from multiple custories to one another via the same API layer already used for bank connectivity.
That is a promise for finance teams to integrate digital assets into existing approval, reporting and compliance processes without forcing an individual operational setup.
The additions make the office of the CFO “a trusted, single place to hold and manage digital and fiat assets,” said Renaat Ver Eecke, senior vice president at Ripple Treasury. Ripple plans to link that setup with its payments network and prime brokerage capabilities for cross-border settlement and yield generation, he added.
The timing is notable, however, as it reflects the time taken by . Over 1,000 global finance leaders in Ripple’s 2026 survey, 72 per cent said they need a digital asset solution to remain competitive, but many still don’t know how to effectively integrate that exposure into the treasury operations.
Ripple is trying to make the token part of routine corporate finance infrastructure rather than a stand-alone crypto allocation by placing $XRP within ‘the system used by the CFO’s office’.
Ripple expands its market stack with Hyperliquid
Ripple is also expanding its footprint in institutional trading, a second front that could help strengthen the network around $XRP even if the effect on the token is not immediate.
In addition to HIP-3 assets, the company’s institutional trading platform Ripple Prime added its HyperliquidX integration with access to on-chain perpetual agreements associated with gold, silver and oil.
The deal offers institutions of the world access to decentralized derivatives through a framework that is associated with more familiar portfolio and collateral management tools.
The slogan has business ease of operation. These posts may be controlled without separate Web3 wallets, fragmented collateral pools or direct smart contract interaction by institutions.
Ripple Prime was first incorporated with Hyperliquid in February 2026, and became the only counterparty for clients looking to get access to the venue’s on-chain crypto liquidity.
The hyperliquid is also a large decentralized perpetuals platform, with over $5 billion in open interest and monthly trading volume that regularly exceeds $200 billion.
ASXN data shows that HIP-3 daily volume has topped $2 billion, with open interest of $2billion and only seven of Hyperliquid’s top 30 markets are crypto pairs.
Hyperliquid HIP-3 Open Interest (Source: ASXN)
Hyperliquid HIP-3 Open Interest (Source: ASXN)
In contrast, those steps suggest Ripple is building a larger trading and brokerage stack around digital assets — one designed to appeal for clients who want regulated access in blockchain-based markets without abandoning traditional portfolio structures.
Payments, stablecoins, and permissioned finance
Ripple’s expansion is based on payments, the third leg of which means that the company is increasingly combining $RLUSD, XRPL and its enterprise network.
In this week, Ripple Labs and Convera said they will work together to make global payments more efficient with stablecoin and blockchain infrastructure. Former Western Union Business Solutions, Convera operates around 200 countries and territories with over 140 currencies.
The deal revolves around a ‘Stablecoin sandwich’ model in which transaction begins and ends with fiat; stable coin is employed during middle of the payment flow, while stablecoINs are used to facilitate transactions.
But as stablecoins delve deeper into mainstream finance, that model fits Ripple’s more general strategy. Despite the fact that only one in four of Stablecoins’ $33 trillion transactions last year, up 72% from 2024, have been tied to practical payment functions like payroll, treasury transfers and remittances are so far limited.
But Ripple is also extending that strategy into public-private financial infrastructure. In a statement last week, the company joined the Monetary Authority of Singapore’s BLOOM program to test programmable cross-border trade settlement under the $XRP Ledger (XRPL) and $RLUSD.
Similarly, XRPL is being developed for more controlled institutional use through permissioned domains and a decentralized exchange (tools designed to create controlled venues where access can be limited by credentials and compliance checks).
There’s a clear thread of the common thread, which is clearly expressed in . The Ripple is trying to position XRPL and its stablecoin infrastructure as part of a “regulated operating layer” for moving money, liquidity management (and the settlement value across borders) in order to manage their assets.
Can Ripple’s momentum lift $XRP ?
That still leaves the central market question unanswered. Ripple’s business is broadening, but $XRP remains under pressure.
With low turnover and a weak liquidity, the token suggests that market participants are still not yet to consider Ripple’s expansion as an important reason for reprice $XRP higher.
That reflects, in some ways, the distinction investors still make between Ripple’s business development and the token’. Similarly, Treasury integration, brokerage services and stablecoin partnerships can strengthen the company’s strategic position without immediately changing spot demand for $XRP.
However, the longer-term case is that these efforts could deepen the conditions $XRP needs to recover from. In corporate finance, more treasury use can make the asset familiar to people with it. market structure, which can be improved by a better institutional access to the wider term. A time when tokenized money movement is becoming more competitive, the network’s relevance can be strengthened by greater use of XRPL and $RLUSD in payments and settlement.
argued that $XRP is expanding beyond its legacy payments identity into a more complex stack, including stablecoins, decentralized finance and sidechains as well as cross-chain settlement.
The company described a base case that could see $XRP rise to $2. 00 by September with a stronger scenario of $2. A. phraser 50 that $RLUSD adoption accelerates, XRPFi expands and regulation becomes more supportive of the move; 50 if $LUSD adoptation is faster?
Those targets remain for the time, not a confirmed shift but an forward bet. $XRP still has its deepest losing streak in over a decade.
However, as Ripple continues to deepen into treasury management, institutional trading and regulated payment infrastructure, the market is being forced to consider whether the company’s gains will eventually become the turning point of the token.
Thanks for reading XRP’s longest slump in a decade collides with Ripple’s $13 trillion institutional push
